No matter where you are, there’s always an opportunity to tell an impactful story.

I'm a communications and media professional with more than a decade of experience shaping narratives, strengthening organizational reputations, and engaging diverse audiences across corporate, nonprofit, and media sectors.

I've mastered the art of the pivot, and have built my career at the intersection of storytelling and strategy, helping organizations, leaders and everyday people communicate with clarity, credibility, and impact. That often translates to — crafting thought leadership for executives, guiding crisis communications, or developing campaigns to bring an organization's mission to life.

As an award-winning journalist I developed my "superpowers" in the newsroom - clear and compelling storytelling under tight deadlines and breaking down complex issues into messages that resonate with all people. I've also directed communications and marketing strategy for nonprofits, managed high-impact campaigns, and produced large-scale events.

My work reflects my passion for well-crafted communication and storytelling, and I thrive helping organizations not just share information—but build trust, inspire action, and connect with the people who matter most.

Download my resume.

CASE STUDY: How I work with clients to build out a crisis communications plan.

Background: As a communications consultant, my task was to craft a crisis communications plan for the world's largest nonprofit membership organization dedicated to the advancement of uncrewed systems and robotics to respond to an unauthorized air traffic disruption in a major city.

Challenge (s):

The challenge was to offer the organization a strategic roadmap that focused on AUVSI’s position, emphasized industry responsibility, and highlighted AUVSI’s ongoing education and safety efforts through the following:

Key Messaging
Target Audiences
Recommended Distribution Channels
Supporting Content that could be effective in addressing the situation.

CASE STUDY: How I work with clients to launch new products and gain exposure for their platforms.

Background:

When board-certified obstetrician and gynecologist Dr. Quanita Crable released her new book she sharing her compelling story of providing women with high-quality care for their unique needs across North Texas would require a strategic effort. I worked with Dr. Crable on a multi-channel communications strategy to introduce the book to regional audiences, expand its book’s reach and to help create momentum.

Challenge(s):

The challenge was to design and execute a digital marketing-communications plan that would accomplish the following goals:

Create Visibility in a targeted market with a specific and often underserved readership
Craft Meaningful Messaging that would resonate across platforms

How it Happened (Traditional Outreach coupled with a targeted digital strategy):

Digital Integrations: Optimized landing page (s) with a targeted email strategy
Community Outreach: In-person book launches and other grassroots events to build “buzz” and introduce Dr. Crable’s message to regional audiences

CASE STUDY: How I work with clients to build out an external communications strategy.

Background

This presentation for a real estate investment company was part of a broader communications strategy to develop the right messaging for external stakeholders.

CASE STUDY: How I work with clients to build a marketing and communications plan for events.

Background

This non-profit, social services organization with headquarters in Washington, D.C. GWUL emphasizes a wide range of services to under-resourced communities, including offering short-term emergency financial assistance to families. This partnership offered a social media campaign using existing brand messaging that highlighted essential services in light of the COVID-19 pandemic as well as a targeted strategic communications and events plan to donors, supporters and external stakeholders